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WHY NASCAR? 

The simplest way to document the enormous popularity of NASCAR is to go to Google and type the word "NASCAR."  In less than one second 53 million entries will appear!  How big is NASCAR?  Its the second most viewed sport on TV behind the NFL and marketers consider NASCAR fans to be the most brand loyal in all of sports.  Research documents NASCAR fans are 3 times more likely to purchase a NASCAR sponsored brand.

NASCAR by the Numbers

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  • 1 in 3 American adults follows NASCAR.  This translates to 75 million people

  • More than one-fifth of Fortune 500 Companies sponsor NASCAR

  • NASCAR races draw bigger crowds than the Super Bowel, World Series and NBA Finals combined!

  • NASCAR races are carried live on ESPN, FOX Sports, ABC and 350 radio stations nationwide.

  • 77% of NASCAR fans are between 18-54 years old with a median age of 43.

  • 47% of NASCAR fans earn more than $50k/year.

  • 40% of NASCAR fans are women and 39% have children under 18

  • NASCAR sponsors include Pepsi, Bank of America, Subway, Sprint, Coke, UPS, Target, Office Depot, McDonalds, Lowes, Miller Lite and hundreds of small companies.

Cost per ad impression is less then:

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  • Los Angeles Billboard for 30 days -$250,000

  • Full Page in New York Times- $24,000 (one print)

  • 30 Second Commercial on American Idol (2008) - $780,000

  • 30 Second Superbowl Ad (2007)- $2,700,000.

  • Primary Sponsor NASCAR Sprint Cup $20,000,000.-$30,000,000.

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Increased Sales

&

Reduced Costs

We're actively looking for national and local sponsors for the 2014 NASCAR K&N Pro Series East.  To request a marketing proposal please email me

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